New TV PSA: “Not A Bad Parent Problem”

This message highlights a critical truth: child abuse and neglect are not a ‘bad parent’ problem—they’re most often a lack of resource problem. Keeping families out of crisis is the key to preventing child abuse, and prevention is possible when we invest in families before a crisis happens.

Families need resources, stability, and a community that cares, not judgment. Watch the PSA now and help us spread the message: Every child and family deserve the support they need to thrive.”